Cornett Experience

Thriving in hyper-competitive markets through experience differentiation

February 19, 2008

Blu-Ray Wins: High Definition DVD Format Battle is Over

Filed under: Entertainment, Technology — cornett @ 1:25 am

Blu-Ray logo

Well, it looks like Sony’s Blu-Ray technology has won the high definition DVD format battle. Toshiba is dropping support for the HD DVD format. This is great news for consumers who will no longer have the confusion of the competing high-def formats. Well, except for those consumers who invested in HD DVD systems. Sorry! :(

HD DVD logo

Read full article…


February 11, 2008

The Importance of Contextually-Relevant Differentiated Consumer Experiences

Filed under: Business — cornett @ 10:50 pm

I have talked about the commoditization of the coffee business before. You can certainly get a good cup of coffee (or name your favorite coffee drink) at many of the coffee houses that sprang up over the past decade. So, when “quality” is no longer the differentiator that it once was, what is a coffee house owner to do? Well, as many industries are discovering, you start focusing on differentiating through the consumer experience.
Read full article…


October 4, 2007

New Yahoo! Search Experience has Launched!

Filed under: Business — cornett @ 11:15 pm

Well, the biggest consumer-facing change to the Yahoo! Search experience has arrived. We just launched our new Search design this week, which features an incredible amount of great new improvements including Search Assist, multimedia integration, and enhanced shortcuts. Read full article…


August 30, 2007

Whitepaper published: Search Engine Results 2010

Filed under: Future — cornett @ 9:47 pm

The final whitepaper has been published by Enquiro Research for “Search Engine Results 2010″. In it, they cover what search engines may look like in the future, thoughts on personalization, universal search, eye tracking research, and interviews with leading industry experts such as Marissa Mayer, Jakob Nielsen, and Danny Sullivan. Read full article…


August 19, 2007

Search and Serendipity: Finding More When You Know Less

Filed under: Business — cornett @ 5:22 pm

Where do you go to get your daily fix of fresh information? If you are like millions of other users out there, you hit sites like Digg, Delicious, Techmeme, or just open your favorite RSS reader. Or, you tap into your Stumbleupon toolbar to see what your fellow Stumblers have found interesting lately. Most people don’t automatically think of search as a place for serendipitous exploration. Search is best when you have something specific in mind, right? Read full article…


August 16, 2007

What Will the Search Experience Look Like in the Year 2010?

Filed under: Future — cornett @ 4:26 pm

I was recently interviewed by Gord Hotchkiss over at Search Engine Land on the future of Search. The meta question was: “What will the search results page look like in 3 years?” He also interviewed Jakob Nielsen, Marissa Mayer, Danny Sullivan, Michael Ferguson, Greg Sterling, Justin Osmer, and Chris Sherman. Read full article…


July 26, 2007

Yahoo! Search Launching Great New Features

Filed under: Business, Entertainment, Travel — cornett @ 3:11 pm
Yahoo! Search

It has been a while since I have posted. If you head on over to Yahoo! Search, you will see why I’ve been a little busy lately. We’ve been working on a ton of great new ideas for our Search experience and some of them are now ready for you! It is all about giving consumers a much better experience when they are searching, so that they find exactly what they are looking for faster and are happier with the results. Check out what we’ve been up to and I think you will agree.
Read full article…


June 8, 2007

User Experience Professionals as Product Entrepeneurs

Filed under: Business, Services — cornett @ 3:00 am

When I attended the IA Summit a few months ago in Vegas, one interesting theme captured my attention: A number of my user experience (UE) colleagues were busy founding their own product or service companies. Mind you, UE professionals have been running design agencies and consulting companies for a long time now. However, these UE professionals are founding new businesses that offer products and services outside the traditional realm of design and research. Read full article…


May 24, 2007

Facebook Socially Transforming Online and Offline Experiences

Filed under: Business, Services, Social — cornett @ 9:50 pm
Facebook Logo

Facebook held a press and developer event today to officially launch their Facebook Platform. CNN Money has a pretty decent summary of the implications. Supposedly, these are screenshots on SplashCast of some sample applications on the new platform.

Basically, imagine adding a social layer to any online experience in a way that makes it more useful or more enjoyable, since that layer is composed of people that you know and presumably trust more than some random stranger. Read full article…


May 19, 2007

Transformational Experience

Filed under: Services, Travel — cornett @ 3:00 am
Sunset in Santorini

Sunset in Santorini,
originally uploaded by Larry Cornett.

So many of us love a cup of coffee in our favorite cafe, but I don’t think many would call that a “transformational experience”. However, having a cup of coffee in a small cafe on the edge of the caldera at sunset in Santorini? Yes, a transformational experience that created a memory that I will never forget. What price do you put on such a cup of coffee?

The book “The Experience Economy” briefly mentions a key example that helps explain how a simple good can be economically transformed into an experience for which a customer is willing to pay one thousand times more. The following table outlines this transformation for the simple coffee bean. Read full article…


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