About Cornett Experience
We live in a hyper-competitive marketplace. Consumers are increasingly overwhelmed with choices, both online and offline. Almost any information, product, or service is only a click or phone call away. The increasing ease of development, production, and access puts anything your business offers today at risk of becoming commoditized tomorrow.
Smart companies are moving quickly to differentiate through engaging and elegantly designed experiences. Those who succeed in delivering a truly memorable and transformational experience will win loyal customers and stand out from the pack. This blog is a collection of my thoughts on the business strategy of this type of differentiation.
- In order to be irreplaceable one must always be different. – Coco Chanel
- When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through. – Steve Jobs
- Before I started my own company, I approached large competitors about licensing my vacuum cleaner technology. It was very interesting to watch them all reject it. I saw the inertia that prevented them from changing their strategies or being at all interested in producing a better product. The rejections inspired me to go out on my own. – James Dyson
About Larry Cornett
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Larry Cornett, Ph.D. Founder Brilliant FORGE LinkedIn profile |
I am currently the founder of Brilliant FORGE, a consulting practice that provides advisory services to Fortune 500 companies & startups.
Most recently, I was the Vice President of Consumer Products for Yahoo! Search, leading a multinational team of product managers, designers and developers who were focused on creating world-class Search experiences to compete with Google and Bing. Earlier in my career, I led a team at eBay that focused on Tailored Shopping Experiences and International sites. I was the designer at Apple Computer for the Finder in Mac OS 8, OS 9, and OS X and I spent time at IBM working on database and development tools. I was the principal consultant for a number of years at MindSpan Design, an interaction design agency, where I worked on desktop, web, and mobile solutions for a variety of clients. I received my Ph.D. in Psychology (HCI emphasis) from Rice University and hold multiple patents for design work on web-based products and hardware solutions.
