Cornett Experience

Thriving in hyper-competitive markets through consumer experience differentiation

March 4, 2008

Is Your Email Inbox Killing You?

Filed under: Future, Technology — cornett @ 12:40 pm

After I missed a few critical email messages recently, I spent a good part of today simply trying to get my email inbox under control. Over the past decade, the “email problem” has slowly grown into an unmanageable beast. I looked at my work inbox today (this isn’t even counting my personal email accounts) and noticed I had over 18,000 emails in the Inbox alone, with over 3000 marked unread (and I file and filter even more than that). Ouch. Staying ahead of email, responding to one as several more come in, has become a Sisyphean task. Quite simply, email is failing us. The system hasn’t scaled with the volume and variety of communication we deal with today.

I’m obviously not alone in reaching this massive point of failure in the email system:

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February 26, 2008

Yahoo Search Goes Way Open

Filed under: Business, Technology — cornett @ 3:42 am

Well, we finally announced it. Yahoo Search is going way open very soon. We will be allowing publishers and site owners to provide us with additional information about their site. This will provide a next-generation search experience with results that can display some of the rich data that is today only available on the website after the user clicks through. For example, ratings and reviews, great photographs, useful site links, etc. The additional beauty is that users can control whether they want to see this additional info or not. Their choice. Read full article…

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February 25, 2008

Apple TV and the 2.0 Upgrade

Filed under: Entertainment, Technology — cornett @ 1:14 am

Apple TV product shotYes, I’m an early adopter. That’s why I bought an Apple TV last year. And, I will admit that it has mostly just been an experimental toy until now. The biggest benefits? Being able to access my iTunes library of music and view my photos all from my living room entertainment system. My kids love going through all of our photos on the big screen HDTV. The YouTube videos were fun for a little while, but that faded quickly.

The 2.0 Upgrade
However, the latest 2.0 software upgrade finally made it a lot more interesting. Now I can instantly rent movies (including a number in high-definition with Dolby Digital 5.1 surround sound), buy TV shows, and browse Flickr photos on my widescreen HDTV (and I love Flickr)… Read full article…

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February 19, 2008

Blu-Ray Wins: High Definition DVD Format Battle is Over

Filed under: Entertainment, Technology — cornett @ 1:25 am

Blu-Ray logo

Well, it looks like Sony’s Blu-Ray technology has won the high definition DVD format battle. Toshiba is dropping support for the HD DVD format. This is great news for consumers who will no longer have the confusion of the competing high-def formats. Well, except for those consumers who invested in HD DVD systems. Sorry! :(

HD DVD logo

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February 11, 2008

The Importance of Contextually-Relevant Differentiated Consumer Experiences

Filed under: Business — cornett @ 10:50 pm

I have talked about the commoditization of the coffee business before. You can certainly get a good cup of coffee (or name your favorite coffee drink) at many of the coffee houses that sprang up over the past decade. So, when “quality” is no longer the differentiator that it once was, what is a coffee house owner to do? Well, as many industries are discovering, you start focusing on differentiating through the consumer experience.
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October 4, 2007

New Yahoo! Search Experience has Launched!

Filed under: Business — cornett @ 11:15 pm

Well, the biggest consumer-facing change to the Yahoo! Search experience has arrived. We just launched our new Search design this week, which features an incredible amount of great new improvements including Search Assist, multimedia integration, and enhanced shortcuts. Read full article…

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August 30, 2007

Whitepaper published: Search Engine Results 2010

Filed under: Future — cornett @ 9:47 pm

The final whitepaper has been published by Enquiro Research for “Search Engine Results 2010″. In it, they cover what search engines may look like in the future, thoughts on personalization, universal search, eye tracking research, and interviews with leading industry experts such as Marissa Mayer, Jakob Nielsen, and Danny Sullivan. Read full article…

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August 19, 2007

Search and Serendipity: Finding More When You Know Less

Filed under: Business — cornett @ 5:22 pm

Where do you go to get your daily fix of fresh information? If you are like millions of other users out there, you hit sites like Digg, Delicious, Techmeme, or just open your favorite RSS reader. Or, you tap into your Stumbleupon toolbar to see what your fellow Stumblers have found interesting lately. Most people don’t automatically think of search as a place for serendipitous exploration. Search is best when you have something specific in mind, right? Read full article…

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August 16, 2007

What Will the Search Experience Look Like in the Year 2010?

Filed under: Future — cornett @ 4:26 pm

I was recently interviewed by Gord Hotchkiss over at Search Engine Land on the future of Search. The meta question was: “What will the search results page look like in 3 years?” He also interviewed Jakob Nielsen, Marissa Mayer, Danny Sullivan, Michael Ferguson, Greg Sterling, Justin Osmer, and Chris Sherman. Read full article…

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July 26, 2007

Yahoo! Search Launching Great New Features

Filed under: Business, Entertainment, Travel — cornett @ 3:11 pm
Yahoo! Search

It has been a while since I have posted. If you head on over to Yahoo! Search, you will see why I’ve been a little busy lately. We’ve been working on a ton of great new ideas for our Search experience and some of them are now ready for you! It is all about giving consumers a much better experience when they are searching, so that they find exactly what they are looking for faster and are happier with the results. Check out what we’ve been up to and I think you will agree.
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